In this issue:

> Fall Colors

>
Did you know?

>
Special Offer

> A Holiday Surprise

>
Contact us

>
Our stores

You can shoot pictures of fall colors, carved pumpkins, or children dressed Halloween costumes. Besides photographing colorful leaves, look for any subject matter that says "fall," such as pumpkin patches or old barns.

Because there are so many colorful photo opportunities around every corner, don't overlook black-and-white photography. Photographer Ansel Adams shot many fall images in black-and-white. There are a lot of great black-and-white films on the market, and if you're shooting digitally, you can experiment by turning color images to black-and-white.

Fall color is so pretty, it can make even simple snapshots look good. Nonetheless, you should give your picture-taking a little more thought. Composition is very important, as it is in most photography. You may be tempted to shoot large areas of colorful trees randomly, but don't forget about the smaller picture, which can be as simple as a fallen leaf on a pathway, or the reflection of fall color in a mountain stream. Complementary colors, like yellow leaves against a bright blue sky, create dramatic contrast. Mixing broad views with more intimate close-ups will give your photos a lot of visual variety.

Also, be aware of lighting conditions when shooting fall foliage. Because these colors are so bright, they photograph well in a variety of lighting conditions. When it's sunny, take your photography early or late in the day for most dramatic results. Take some pictures of fall leaves backlit by the sun—the leaves will take on a beautiful glow.

Overcast skies also provide subtle lighting with no shadows, resulting in fall colors that take on soft, muted tones. You may want to concentrate on shooting nature close-ups and exclude the sky from your pictures on gray days like these, as the sky will appear too bright and washed-out in your photos. Also, large areas of blanched-out skies can fool your compact camera's meter, and you'll wind up with a lot of dark, underexposed pictures.

Don't put your camera away during inclement weather, except during a heavy downpour or a blizzard. You can get some appealing photos during a light rain or snowfall—the colors of fall leaves become very saturated when wet, and a light dusting of snow can lend a frosty texture to them.

When you're out in bad weather, keep your point-and-shoot camera inside your jacket or another warm place until you're ready to use it. A plastic bag will keep your camera dry, but if it gets wet, dry it off immediately. If you're going to a very wet area, consider getting a single-use waterproof camera, or even a compact camera that's splashproof. These cameras operate well under most inclement-weather conditions, as long as they're not submerged.

Finally, you’ll want to finish off your fall photos by mounting and framing for a perfect presentation to be proud of.

Once you have found
the perfect piece,
finish it at
The Great Frame Up.

Your walls are waiting...

10% off
Did You Know? Matte to the art, frame to the wall.

Framing – enhancing your wall and your artwork.

To begin with, the frame can play off of your art, and even enhance it. But, most importantly it should compliment your wall. Start by deciding whether an ornate decorative frame or a neutral contemporary frame will fit in with the surrounding wall and décor.

Next you’ll want to decide on the coloring that works best for the wall surface without detracting from the artwork itself. If your walls are more neutral in color and tone you’ll probably want to follow suit so the art itself is the focal point. In contrast, if the wall is bold and rich in color, you may want to try a more elaborate frame design and bolder, deeper color. In any case, the frame should enhance your wall and peacefully coexist with it’s surroundings while provided the perfect home for your artwork.

Matting - Completing the picture with a pleasing transition from artwork to frame.

Matting serves two important functions in the framing process:

1: Matting adds a colored border around the artwork to enhance certain colors that you may want to draw out of the artwork. This can be done with a stepping process into the artwork when multiple mats are used. A neutral colored matte may be used as the outside border with a small accent color used on the inside opening of the outside matte.

2: The matting also serves as a protective barrier to separate the glass from the artwork itself creating an air space to minimize the damaging effects of moisture should it condense on the inside of the glass. This is of the utmost concern when conservation framing is required.

At The Great Frame Up we use the latest framing technology to create matting for your art. And remember, the framing should enhance your art not detract from it. That is why many times the best matte for your art is simple and subtle in the proper proportions.

Now you have the beginning of a family heirloom that you made yourself!

A Holiday Surprise... This Holiday you can have your cake and eat it it too!

Be on the lookout for our Holiday Eli’s Cheesecake promotion – details coming very soon…


The Great Frame Up - Store Locations

21 W. Elm Street, Chicago – M-F 10-9 Sat 10-8 Sun 11-6 (312) 482-8811
2905 N. Broadway, Chicago – M-F 10-9 Sat 10-8 Sun 12-5 (773) 549-3927
1300 Rand Rd., Arlington Hts. – M-F 10-9 Sat 10-6 Sun 12-5 (847) 398-8238
765 S. Buffalo Grove Rd., Buffalo Grove – M-F 10-9 Sat 10-6 Sun 12-5 (847) 808-1955
2814 Central St., Evanston – M-F 10-9 Sat 10-6 Sun 12-5 (847) 869-9130
51 Skokie Blvd., Northbrook – M-F 10-9 Sat 10-6 Sun 12-5 (847) 480-0400
278 Hawthorn Village Commons, Vernon Hills
– M-F
10-9 Sat 10-6 Sun 12-5 (847) 680-1880

 
The Great Frame Up Art & Framing Services
 
  • DIY and custom framing services
• In-stock frames, mattes and glass
• Unique matte designs

• Expert service from our design team
• Preservation framing
• Needlepoint & object art framing
• Dry mounting

• Frame repair
• Corporate art & framing
• The Sign Shop department
for signage and graphics

 
In Our Next Issue:
• This New Year, fill in the blanks
• Winter Framing Ideas
• Did You Know?
• And more

Our promise to you:

Framing and art made with the highest quality service, materials and for the best value.
Guaranteed. Days, nights, and weekends.

Do you have any art questions, comments or special needs?
Please contact us today at marloweklitzy@lifeissimplyart.com and we will follow-up.
We would love to be of service to you.